Let's Talk About... The Difference Between An Acquisition & A Distribution Deal for Indie Films

There's a BIG one & people keep getting them confused. Plus: a win for my clients in Variety + Match in A Haystack EP'd by Misty Copeland premieres July 24, & the headlines that caught my eye.

Marketing & PR for Indie Films is a reader supported publication: if you’d like to upgrade your subscription for $5/mo or $50 a year, or to learn more about marketing and PR for your #IndieFilm and work with me, click here.

First, I’m giving a shoutout to my newest clients, a production company called DANGEROUS COMPANY. We nabbed this great press in Variety and have much more to come!

We’re premiering their new documentary MATCH IN A HAYSTACK, executive produced by Misty Copeland at the Angelika Theater in NYC on July 24, 2025.

If you’re in New York and want to go, grab tickets here before they sell out. There will be a Q&A with director Joe Hill and EP Misty Copeland following the screening, moderated by a special guest.

And be sure check out the official trailer here:

dangerouscompany.media

A post shared by @dangerouscompany.media

If you’d like to work with me on your film’s marketing and PR, shoot me a message!

What I’m reading:

• FilmLA Wins Five-Year Contract Renewal Despite Criticism From Industry Workers

• Shout! Studios Acquires Gravitas Ventures

• Most U.S. Exhibition Execs Think Traditional Moviegoing Has Less Than 20 Years as ‘Viable Business Model,’ According to New Survey

• Pizza places near the Pentagon got a spike in business over this past week of international warfare – and one social media account may have actually predicted the U.S. bombing of Iran’s nuclear sites - Via DC Eater

• Indie Studio Revenge: TV's Big Hits (and Deals) are Now Off the Lot - via

  The Ankler.

• Brad Pitt & David Fincher Rule CA Tax Credit via

  The Industry

• A Crisis is a Terrible Thing to Waste (Except in Hollywood) via

  The Ankler.

• How Private Equity Killed the American Dream via Wired

And now let’s talk about…

What’s The Difference Between An Acquisition & A Distribution Deal for Indie Films

This month’s paid post is going to break it down and pose a question regarding windowing that I think is going to become the norm for indie filmmakers and take a good, long hard look at the middle man (ie - distributors).

Yeah. It’s f*cking bleak out there for indie film.

But that doesn’t mean you should quit, wait for the tide to turn or otherwise sell yourself short. This is what this post is for: to help you understand what the current landscape is like and how you can protect yourself and strategically plot the best course for your indie film.

- An excerpt from this month’s subscriber post.

Subscribers, read on! And if you’ve been considering a subscription, what are you waiting for? A subscription is $5/mo or $50/year and could save you time and money.

Marketing & PR for Indie Films is a reader supported publication: if you’d like to upgrade your subscription for $5/mo or $50 a year, or to learn more about marketing and PR for your #IndieFilm and work with me, click here.

Okay, let’s dive in.