Indie Filmmakers: When Do You Release Your Film Trailer?
This is a hotly debated topic and I've got some good advice for you to help leverage PR and set you and your film up for success (and make your distributor happy).
Let me start by saying this: you have ONE chance to drop your trailer. That’s it. Because once you release anything on the Internet, you no longer control it. This is why online exhibitions of your film can kill any distribution deals you might get offered immediately (but we’ll go into that in another post).
There’s two schools of thought when it comes to releasing your indie film’s trailer and you have to decide which group you want to belong to. Unless we’re working together on a one-on-one basis, I can’t offer you my opinion as to which method will be best for YOUR film (because your results may vary), but I can detail both schools of thought in this incredibly insightful post to help you make the best decision for yourself.